American Gentleman Magazine is an iPad application which showcases a collection of interviews with prominent male and female leaders in various fields such as entertainment, athletics, and business. This commercial, featuring well known actor Nick Canon, was filmed by Visual MVMT on the rooftop of The W hotel located in Hollywood, California. Purposely stylized to appear as a 'behind the scenes' shoot, the team not only demonstrates their strengths in creative direction and cinematography, but also in using advanced and innovative techniques in post production. 

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