Hand picked by successful entrepreneur and tv star, Rob Dyrdek as the most inspiring video from thousands of submissions world wide, the IVI vision "Get Busy Living" segment demonstrates the sublime creative qualities possessed by Visual MVMT's team and The Three Zerohs Collective. The concept began as an arbitrary marketing idea for sunglasses during a weekly business discussion, and was later sculpted into the competition winning project for IVI vision. The Three Zerohs Collective and Visual MVMT worked in association to bring together an eclectic group of authentically talented artists, musicians, and content producers. Cinematographers filmed exclusively on Sony's FS-700, giving the images of real fire the Visual MVMT signature aesthetic. Once selected, the teams received $10,000 to assist in furthering their businesses, as well as meetings with successful industry leaders.